About us

The Birth of Tender

In 2016, Benjamin Moore set out to create a brand that would transform luxury menswear by blending timeless elegance with contemporary sophistication. Located in the heart of London's prestigious fashion district, Tender was born from a deep passion for refined style and a commitment to superior craftsmanship. From its inception, our boutique has been a symbol of understated luxury, offering an exclusive shopping experience for the modern gentleman who values both style and substance.

Heritage of Sophistication
Tender draws inspiration from the quiet, enduring sophistication of classic British tailoring. Our designs combine traditional elegance with a modern twist, creating garments that honor the past while embracing the present. Every piece we create tells a story of refined taste, exceptional quality, and timeless appeal—a true reflection of luxury in today’s world.

Italian Craftsmanship
Each piece at Tender is carefully crafted in Italy, where expert artisans combine age-old techniques with cutting-edge innovation to produce garments of unmatched quality. Our collections reflect the finest materials, honed by the precision of Italian tailoring, ensuring that each item not only looks exquisite but feels extraordinary against the skin.

A Personalized Experience
At Tender, we believe that luxury is not just about the clothing—it’s about the experience. Our dedicated staff offers a highly personalized service, guiding each client through our curated collection to find garments that reflect their individual style. Every visit is an opportunity to embark on a bespoke journey through the world of luxury menswear, where we strive to create lasting impressions with every detail.

A Tradition of Excellence
As Tender continues to grow, we remain committed to upholding the highest standards of excellence. We honor our heritage by constantly evolving and innovating within the world of luxury menswear. Our promise is to deliver garments that are the epitome of sophistication, ensuring that every client enjoys the very best in fashion, craftsmanship, and style.